Signal type
New CISO or Head of Security
A new CISO, CSO, or VP Security in their first 90 days. The rare window where the whole vendor stack gets re-evaluated and a peer-level conversation actually lands.
The intelligence layer
From raw signal to actionable brief.
Vera doesn't just spot signals — she correlates them against your prospect's tech stack, regulatory exposure, and the live threat landscape. Then scores them against your ICP, matches them to the right play, and writes the brief in your tone of voice.
Correlation. Scoring. Play matching. The intelligence layer that turns a feed of raw events into briefs your reps can action the moment they open them.
What we watch for
Six signal types Vera surfaces.
Signal type
CVE in their stack
A CVE on CISA's actively-exploited list matches tech we've confirmed in their stack. Your category goes to the top of the team's queue overnight — and they want sector context, not a fear pitch.
Signal type
Compliance deadline approaching
A regulated prospect inside an NIS2, DORA, PCI-DSS, SOC 2 or HIPAA window with no current certification evidence. Audit-prep budget is non-discretionary and procurement moves fast.
Signal type
Recent M&A or acquisition
A public acquisition, merger, or PE roll-up in the last 90 days. Two stacks combine, detection coverage gaps appear instantly, and the rationalisation conversation gets a hearing.
Signal type
Funding round closed
A Series B, C, or D inside your ICP in the last 60 days. Bigger attack surface, sharper board attention on security maturity — vendor shortlists get rewritten.
Signal type
Breach in their sector
A peer, competitor, or shared vendor in the prospect's sector publicly breached in the last 90 days. Sector-wide budget conversations reopen for 30 days and adjacent coverage gaps top the agenda.
The play library
Each signal pattern maps to an angle, not a template.
Vera doesn't pick the email tone first and stretch it to fit the data. She matches the signal pattern to a play, then writes the email around that play in your tone of voice. Plays are bespoke per client — these four are illustrative.
Security Leadership
When it fires
New CISO, CSO, or VP Security in their first 90 days at the prospect company.
The frame
New leadership = vendor budget review window. Reference the hire by name. Position your offering as the modern stack the new leader can stand behind in their first 12 months.
CVE Urgency
When it fires
A CVE on CISA's Known-Exploited-Vulnerabilities list matches the prospect's detected tech stack.
The frame
Urgent and helpful, never opportunistic. Lead with what's happening across their sector, share what's known, offer practical context. Never frame as their vulnerability — frame as the industry's mutual problem.
Compliance Window
When it fires
Prospect is in a regulated industry (financial, healthcare, government, defence) and the deep-research layer can't find SOC 2 / ISO 27001 / equivalent in their public posture.
The frame
Audit prep, not gap-shaming. Frame as 'getting ahead of the deadline' or 'preparing for what your enterprise buyers expect.' Reference the specific framework their sector demands.
Breach Adjacent
When it fires
A peer or competitor in the same sector and tech segment has been publicly breached or hit by a ransomware family Vera tracks.
The frame
Industry-context, not fear. 'X happened in your space; here's what we're seeing peers do about it.' Help-first language, never the prospect's own posture as the hook.
Custom sales intelligence for cybersecurity teams.
Book a 15-minute demo and see what Vera can do for your business — built around your ICP, your stack, your motion.